Telugu Film Chamber of Commerce has officially released a fresh press note regarding the release of Peddi amid the ongoing discussions between producers and exhibitors over the percentage-sharing and rental system issue.
A few days ago, a crucial meeting was held by the chamber with representatives from the producers, distributors, and exhibitors sectors to discuss the long-pending debate surrounding the percentage model and traditional rental system in theatres. Following the discussions, several amendments and temporary understandings were reportedly reached between all parties.
At that time, the chamber clarified that the final decision regarding the new percentage system would be taken before the end of June 2026 or before the next major release. It was also assured that Peddi would not face any hurdles because of the ongoing issue.
Telangana Exhibitors Demand Percentage Model for Peddi
However, the controversy resurfaced once again today after Telangana exhibitors reportedly demanded that the percentage-sharing model should be implemented specifically for Peddi as well. Reports suggested that some exhibitors even warned that the film would not be screened if their demands were not fulfilled.
This development echoed concerns raised during the recent standoff over theatre operations in Telangana, which had threatened shutdowns across single-screen venues.
Telugu Film Chamber Supports Smooth Peddi Release
In response to the growing confusion, the Telugu Film Chamber of Commerce issued an official clarification note confirming that the release of Peddi will happen smoothly as per the previously agreed terms.
According to the note, all members unanimously agreed that the film should release without any hindrance. The chamber also mentioned that in Andhra Pradesh, if there is any ticket price hike for the film, a 7.5% share would be applicable. Additional payment structures for premiere shows across A, B, and C centers were also discussed and finalized.
For Telangana, the note stated that these conditions would apply only if ticket prices are increased. Otherwise, exhibitors and distributors are expected to hold mutual discussions and settle the matter accordingly.
The chamber further confirmed that producers, distributors, and exhibitors have all agreed in principle to implement the percentage-sharing system in the future, with a final framework expected to be decided in the coming weeks.
With this latest clarification, the makers and fans of Peddi can now breathe easy, as the film’s release appears to be safe despite the ongoing industry-wide discussions.